Reference: Danesi, Marcel. Understanding Media Semiotics. London: A Hodder Arnold Publication, 2002 Ch.1: The mediated world P.2: Medium “is a means of recording ideas on some surface (a cave wall, a piece of wood, papyrus) with appropriate technology (a carving tool, pigment, a stylus). More generally, a medium can be defined as the physical...
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Re:Understanding Media Semiotics by Marcel Danesi
Re: Semiotics of the Media by Winfried Noth, 1997
Reference: Jorna, Rene J and Wezel, Wout van (1997) ‘Objects and the world metaphor: A semiotic engineering approach’, in Noth Winfried, eds. Semiotics of the Media: state of the Art, Projects, and Perspectives. Berlin; New York: Mouton de Gruyter, pp.481-495 p.351: Ludwig Bauer’s (1988) -> “referentializing sign” designate the specific function of visual signs...
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